Wysdom Project – Exclusive collection for the Chinese market

As part of a strategic project conducted in Hangzhou for Wysdom, I was selected to create a complete collection exclusively for the Chinese market. This program brought together five Italian designers, each chosen for their expertise and ability to interpret the expectations of a rapidly evolving market.

I designed an innovative line, blending Italian craftsmanship, contemporary elegance, and a precise adaptation to Chinese aesthetic and cultural codes. The collection was presented at a professional fashion show in Hangzhou, before a panel of buyers from across China, including retail chains, concept stores, and premium e-commerce platforms.

This project was also structured as a creative competition, where artistic relevance, quality of finish, and market suitability were evaluated by Wysdom experts and invited buyers.

This experience allowed me to:

Develop a targeted collection for a strategic market.

Collaborate within an international team of Italian designers.

Presenting my work in a high-profile professional setting in China.

Immersing myself in the expectations of a demanding and high-potential audience.

This project in Hangzhou remains a defining moment in my career, combining creativity, competition, and international business strategy.